Mai-Gidah Editorial by Nicholas Lapite Exclusive for Issue 4 “The New Wave”
It’s the bones of the thing, the skeleton that holds it all together. Mai-Gidah’s designer, Ali Abdulrahim, gives his collection strength of foundation by focusing on patternmaking, cutting and construction, all of which give soul and depth to his energetic designs.
Being of Ghanaian-Belgium descent, and having grown up in the West African country of Ghana, Abdulrahim draws inspiration from his own experience of the intermingling of cultures, invoking the West African tradition of storytelling and communication through vibrant representation, making his collection self-reflective and to an extent, autobiographical in nature. Pouring interpretations of personal experiences into the details, Mai-Gidah adds a powerfully unique voice to the conversation of young British designers that correctly reflects the multicultural epicenter of London, where the garments are designed. Much in the same way that where one comes from is as important as where one is headed, Mai-Gidah places equal amounts of care and consideration in it’s roots in tailoring and tradition as in the contemporary concepts and unparalleled innovation.
The details are heavy hitting and layered, some quickly calling attention to themselves while others are more subtle and require a keener idea. They give the sense of being able to engage you in a captivating conversation of their origins. These are garments you want to take the time to get to know.
Text by: Danielle Bullen
See The New Wave HERE.
Team Credits
Photography: Nicholas Lapite
Assistant Photographer: Gray Brame
Wardrobe Styling: Emma Pullbrook
Grooming: Veronica Peters
Models: Nick V + Nil @ IMG
Wardrobe: Mai-Gidah Spring/Summer 2016.
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